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Our Growth Strategy

Background

Premise: Most meat rabbit breeders only have 25-50 does and are not in a position to market to retail

 

Aim:  eradicate the 18-month rabbit business syndrome and provide much needed income to area farmers

 

Commercial Tennessee Valley Market Demand for: Chattanooga, Cleveland, Knoxville

  • Current demand estimate is 350 rabbits per month

  • Within 3 years as the farm-to-table movement grows, this could expand to as much as 1000.

  • Eventual expansion goal within 2 years to include Nashville

Strategic Plan

Strategic Plan:

  1. Partner with regional ARBA and commercial leaders

  2. Regional training classes with breeders and UT-Ag Extension office

  3. Band together as one unit to provide:

    • the numbers restaurants demand to give consistent supply

    • feed discounts

    • quantities of scale to provide manure to nurseries

  4. Processor: Utilize FDA-approved Foothills Pilot Plant

  5. Pay: provide great pay for growers to reward their efforts

  6. Provide a "Made in Tennessee" product, not China or Mississippi

  7. Develop regional distribution network for manure 

  8. Establish grower guidelines to standardize quality

  9. Standarize the feed to control quality of meat

  10. Pattern ourselves after the successful Western Carolina group that setup the Foothills Pilot Plant

  11. Potential grants or micro-loans to new startups

 

Eventually help $1M processor be setup in Cleveland

12-18 Month Goal

At least 3 100-doe operations and a total of 10 area breeders with 20+ does

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